Archive for "Jul 2017"

06.Jul.2017 Yes, It Applies To You

Defence mechanisms around behavioural change To effect behavioural change, you have to get people to accept that there’s something about their current behaviour that needs changing. And that’s when you’re likely to hit the ‘that doesn’t apply to me’ defence mechanism. So, you tell people that 90% of drivers think that they’re above average, as […]