Archive for the "Communication" Category

06.Jul.2017 Yes, It Applies To You

Defence mechanisms around behavioural change To effect behavioural change, you have to get people to accept that there’s something about their current behaviour that needs changing. And that’s when you’re likely to hit the ‘that doesn’t apply to me’ defence mechanism. So, you tell people that 90% of drivers think that they’re above average, as […]

12.Aug.2016 Framing it Right

What is Framing? There’s an old joke that goes something like this: A young priest asks his bishop whether he is allowed to smoke while praying. The answer is an emphatic no. A few days later, the priest sees an older colleague smoking and praying, and tells him what the bishop said. “That’s odd,” says […]